Strategic Simplification

What it means

Firstly, Strategy should not be over complicated - it should be simplified in a way that makes it easily understandable, portable and easily connected with the day to day (the tactics)

Secondly, Simplification is something to be done deliberately and strategically throughout a business. This means looking at core concepts such as products, messaging and value propositions and making sure they are easily understandable, portable and easily connected with the day to day (again, the tactics).

There is some repetition here because these are two angles on the same idea, simplification, and the different ways you can use it to level up.

What I like to do

I love figuring things out, and explaining them. That’s what led me to Technical Marketing. Since studying Physics at university I have had 25 years of experience in sales engineering, product management and marketing in a wide range of technologies. What I do in my current role is assess technology trends in existing and emerging markets to provide guidance on the impacts for my company, its customers, and the industry overall. Through networking with industry experts and in depth research I untangle complex topics and identify essential features that the company needs to understand in order to market its existing products and develop new ones.

Learning More

The Strategic Simplification Blog is where I explore ideas around the theme of Strategic Simplification.

My Services page is where you can learn more about my consulting practice.

Let’s Connect

I’m always interested in discussing simplification challenges and opportunities. Reach out to start a conversation.